The Newspaper Guild told the company Monday it needed more clarity to determine the pay classification for the new title of “digital advertising outside salesperson.”

The company had proposed putting the job in pay classification D, the same one as outside salespersons, but it wanted to cap the pay at the third-year rate.

“The position as you propose it would allow the person to sell anything the other people in Class D sell. Therefore, we would not approve capping the base pay at a lower level,” Guild President Tim O’Brien wrote to Publisher George Hearst. “We’re open to discussing this further if the company is willing to be more specific that these positions are for selling search engine optimization. We understand that could lead to selling other ads, but we would need to discuss making the position more distinctive if we were to agree to capping the base pay. As it is, ad sales staff are being asked to sell SEO already. It’s unclear how this position would be distinct.”

O’Brien and Hearst talked later Monday, and the publisher said he would ask Kathy Hallion (who the Guild was glad to see back) and Tom Eason to provide more clarity on how the roles would be different. The parties are both open to further discussion, and input from advertising staff would continue to be sought.

If you have any questions or concerns, call the Guild office at 482-9218, e-mail the union at office@albanyguild.org or call Tim’s cell phone at 466-8700.

The Guild and the Times Union reached agreement Tuesday on a buyout offer.

While all employees can apply, it is specifically target to reduce jobs in advertising art/marketing, online editorial and among district managers.

The company also said it would accept buyouts if a person in one of the targeted positions could move into the vacancy. For example, if a page designer took the buyout, a member of the Web team might be able to move into that job.

All employees can apply, but people should be aware the intent this time is different than an across-the-board buyout offer.

The agreement reached would provide three weeks’ pay for every year of service and health care for the same time period. The company would not challenge unemployment claims, workers would receive all accrued benefits and pension credit, and they would be given access to clips or outplacement assistance if requested.

You can see the buyout agreement for yourself here.

The Guild was represented by President Tim O’Brien, Marianne Mahr of advertising art/marketing and Tim Neff of online editorial. John Michaels had participated but was unable to attend Tuesday due to the birth of his first child. (Congrats, John.)

The committee negotiated several improvements over the company’s original offer: The TU had first proposed two weeks per year of service. The newspaper also had proposed a 12-week minimum, and the union committee was able to raise that to 15. The buyout will be capped at 52 weeks.

The union also got the company to agree to pay severance for fractions of a year. In other words, an employee who worked 12.2 years would get 36.6 weeks of pay.

Buyout offers must be approved by the membership.

The Executive Board will vote to send the proposal to the membership at its meeting at 5:30 p.m. this Thursday at the Albany Labor Temple, 890 Third St., Albany. Those meetings are open, as always, to the membership.

Members must be given 15 days’ notice of any vote, so the board expects to set the meeting for 12:30 p.m. Tuesday, November 2, at the Colonie Public Library. There is already a membership meeting that day on extending the deadline for dues payment until October 30 for employees to vote in the union election.

Employees would have a week to apply for the buyout offer once it is approved.

The Times Union proposed the creation of a new position in retail advertising that would sell search engine optimization to clients. The company intends to hire at least 10 people to start and hopes to add other positions.

The company proposed the title of “Digital Outside Salesperson October 2010.”

The job duties were described as “sell the Times Union Media Services portfolio of digital products and services to businesses in our region. Prospect for new clients, develop proposals and make presentations, and close sales on a consistent basis to maximize advertising revenue.”

The pay scale proposed would be similar to what outside salespeople are paid in Class D, except the company proposes to stop the scale at what is year 3 for the new positions.

In other words, the weekly pay would be: $623.76 weekly during year 1, $698.37 weekly during year 2, and $783.19 weekly during year 3 and thereafter. (Class D goes on to pay $867.99 in year 4 and $960.53 thereafter.)

The position would come with 12 percent commission on new sales and 8 percent on renewal sales.

Publisher George Hearst said he proposes stopping the pay scale earlier than for outside salespersons because the search engine sales would not require as much time spent with each client (such as shuttling ad proofs to the client and then seeking the changes they want).

“We’re certainly glad to see the Times Union wanting to add jobs, and we’d be delighted if the company found a steady new source of revenue for the newspaper,” Guild President Tim O’Brien said. “Before we agree to anything, of course, we need to get input from the existing retail staff in case they have any suggestions or questions.”

O’Brien reached out Tuesday to some of the advertising sales staff. The company is willing to meet and discuss the issue further. Anyone who is interested in sitting down with company leaders and discussing the proposal, or who has questions, can contact Tim at the Guild office by e-mail at office@albanyguild.org or by cell phone at 466-8700

The Guild is continuing its buyout talks with the Times Union over jobs in editorial online, advertising art/marketing and the district managers in circulation.

Late Monday, the company responded to our proposal with a new one of their own: Three weeks of severance per year of service with a minimum of 12 weeks and a maximum of 52.  Health insurance would be for the same time period.

Our committee — Guild President Tim O’Brien and members Marianne Mahr, John Michaels and Tim Neff — met Tuesday afternoon and provided a counter to the company. We made three changes: We raised the minimum to 21 weeks. (We had originally proposed 26.) We eliminated the maximum, because it would apply to very few people, perhaps only one person, and we added the phrase “or fraction thereof” next to years of service.

What that means is that if someone works half of a year or three quarters of a year, they would get credit for the full year.

That proposal is now in the hands of the company, and we are awaiting a reply. The parties are scheduled to meet Tuesday.

Once a buyout offer is finalized, we will get details on when people would have to apply, etc., and share those with you. Once the deadline is over and any buyouts are accepted, we would then see whether the company is satisfied with the number it gets or whether the TU then wants to turn to layoff negotiations. At that time, we would expect to continue our discussions about the work being outsourced.

Guild Executive Board members are working on a new effort to encourage members to keep paying their dues.

At its September 9 meeting, the board discussed a sudden dropoff in dues that occurred in August. It was not entirely unusual: Dues dropped off in August last year too as people on vacation delayed their payments to the fall.

At last week’s membership meeting, there was some discussion about how many members were current. While only 72 people of 195 employees covered by the Guild were mentioned as current – and that’s the number that triggered the board’s discussion – that number is not an accurate gauge of member support.

For example, 21 members were only a single month behind. They had consistently paid dues since our automatic payroll deduction was cut off in April 2009. Many of the union’s most active members are among those 21 people, including two who are now on the Executive Board. (They paid their dues after the date the list was compiled and in time for the election.)

Another seven members were only two months’ behind. They also included activists (and one of them had just e-mailed the union to ask how much she owed again in order to pay the bill.)

Eight people were only three months’ behind. Some of those members paid their dues at the membership meeting.

Another half dozen people have come to the union and explained (sometimes in painful detail) the financial struggles they are facing with medical and other bills, or layoffs in their family, and have assured our leaders they still support the Guild but find the dues payment to be one they can delay. People who are not current on dues cannot attend meetings or vote in elections.

The Guild fairly regularly has people skip payments for a month or two and then catch up. A single number can be misleading.

Nevertheless, the board made it a priority to reach out to those who have not paid their dues. At the September 9 meeting, after seeing the summer dropoff, the Executive Board made plans to recruit volunteers to talk to members one on one who are behind. We are looking for about 10 people who are willing to chat with their colleagues.

If you are willing to do so, please contact the Guild office at 482-9218 or by e-mail at office@albanyguild.org. If you are behind in your dues payment and want to develop a repayment plan spread over several months, Guild Treasurer Dan Roesser will help make arrangements. Your privacy will be respected.

The union also is pursuing a legal case about the cutoff of our dues collection, which we believe was illegal. We sought to take the issue to an independent arbitrator for a decision, and the Times Union refused. We filed a lawsuit in U.S. District Court, and this summer Judge Gary Sharpe ordered the newspaper to allow the case to go to arbitration.

The TU responded by seeking a stay of the judge’s order while it appeals. Our lawyers advise us such a stay is highly unlikely. Within months, or less, we should receive news. If the stay is denied, we will immediately seek to go to arbitration. Selecting an arbitrator, holding a hearing and getting a decision would take several months.

In Providence, Rhode Island, the Guild faced a similar situation. The company declared impasse, cut off dues and the union filed suit. The Providence local won, and its dues collection was restored. The company had to pay all the back dues. To be fair to those who had consistently paid, the local gave a 50 percent refund to everyone who had remained current and required members who had been in arrears to pay half of what they owed.